"This initiative is a great way for us to extend our consumer's passion for our brands and programming to a mobile audience," said Paul Jelinek, Senior Vice President, Digital Media for AETN.
Explicit or implicit, confirming or denying, the reference to politics seems to stir up consumer passions.
While the lineup of companies I've worked for is diverse, the linkage for all of them is an appreciation for consumers and a passion for vibrant, youthful markets.
The reliance on music, particularly for campaigns based on sports sponsorships, is intended to intensify the appeal of Coca-Cola to younger consumers with a passion for sports and music.
That is why, as China generates ever larger numbers of well-off consumers with a passion for gambling and a desire to travel, the main concern for the region's many new casino projects is not competition from each other; it is politics.
Gina Miller Founder, SCMDirect.com, MoneyShe.com, SCM50.com, True and Fair Foundation Formidable investment fund manager with a passion for consumer protection and a legal challenge against Brexit underway.
Meanwhile, to the amazement of outsiders, wine sold in America must carry cigarette-style health warnings; and beer makers despite America's passion for consumer information cannot show the alcohol level on their labels, lest it persuade buyers to choose the strongest beer.How much of this makes sense?
We both have a passion for consumer goods and discussed a number of ideas but settled on footwear based on a number of trends we saw developing, including women wearing workout clothes whether or not they were working out.
"It's all about creating a brand of passion for consumers".
Aerial views of gridlocked traffic last weekend should be proof enough that consumers still have a passion for spending.
