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Its dominance was tested in the '80s by the laserdisc, the first consumer medium to use optical recording technology and not magnetic tape.
Indeed, that is an entirely new consumer medium -- with powerful effects on all the others -- that only a clairvoyant van Winkle could have imagined in 1991.
He began Amazon when he took note of two things: how fast the Internet was growing as it became a consumer medium in the early 1990s, and how well-suited the book business was to selling online.
In its 16th annual communications industry forecast, the bank, which specializes in the media, communications and information industries, said the last recovery had been fueled by the growth of the high-technology category, when the Internet was still in its infancy as a consumer medium.
Yet fifteen years ago, the Internet barely existed as a consumer medium.
Jeter: Video is extremely important; it's by far the fastest growing and most popular consumer medium online and via mobile devices.
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Time-of-use metering is available for the following categories: large industrial consumers, medium industrial consumers, and commercial consumers.
Alcohol habits were defined, based on the questionnaire, in four categories: abstainers, low consumers, medium consumers and high consumers.
And it will not be easy because the Web depends on a bigger combination of technical systems than just about any consumer communications medium before it.
Skinnygirl consumers are "medium to light users" of protein bars.
But can you think of any consumer-purchased medium that actually becomes unusable while there are players that still work?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com