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Discover Ludwig"consumer journey" is a correct and usable phrase in written English.
You can use it when describing the actions taken by a customer, such as researching products, narrowing down options, reading reviews, and making a purchase. For example, "The customer's consumer journey, from researching products to ultimately completing a purchase, took over a month."
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The consumer journey must be as easy as possible.
Lorn recently joined international tobacco company Philip Morris International as consumer journey and analytics lead.
We invest in digital technology and digital advertising in order to facilitate an easy online consumer journey.
It also reported that the coveted purchase phase of the consumer journey is when searchers most often look for a call button.
On top of this we will continue to build on our audience strategy and consumer journey, growing registrations and encouraging sign-in.
At the heart of both Google and Facebook's strategy is their ability to link interactions throughout the consumer journey to a single user profile and ID (known as Omniview capabilities – a term we'll be hearing much more of).
That might mean owning Jaws on video cassette, DVD, Blu-ray and UHD Blu-ray, it might mean having Fleetwood Mac's Rumours on vinyl, cassette, CD, SACD and finally – in a nicely circular consumer journey – 180g virgin vinyl.
Increasingly, the consumer journey is as important as the destination.
"You have to think of the consumer journey.
High: How do you think about the consumer journey?
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Such a system can help firms better understand consumer journeys and also address consumer needs in the moment, provided that consumer privacy and security concerns are adequately addressed.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com