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"The consumer is smarter.
"The consumer is pulling back".
"The consumer is coming back".
"Our consumer is boss.
"The consumer is responsible".
"The consumer is the lever here.
"The consumer is the loser".
Today's consumer is price-driven".
"Now the consumer is the critic".
Today, the consumer is absolutely king.
The technically proficient consumer is nothing new.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com