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The effects of sale signs on consumer intentions to visit a store.
Empirical results show that both psychological and personal factors affect consumer intentions to participate in urban agriculture.
Through a consumer survey, this study found significant variations from the UTAUT2 to provide new constructs to capture consumer intentions for exposure to the product.
This paper thus contributes to the marketing literature by suggesting that national cultures moderate the effect of values and goals on consumer intentions.
The purpose of this study is to examine factors that affect consumer intentions to use a revolutionary technology-driven product (RTP).
But we rarely, if ever, see an environmentally and socially responsible product vastly outsell its less sustainable alternatives – so it's clear there is a significant gap between consumer intentions and behaviours.
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The effect of some soybean oil label attributes on consumer intention to purchase was evaluated by using conjoint analysis.
To examine psychosocial and demographic variables associated with consumer intention to purchase sustainably produced foods using an expanded Theory of Planned Behavior.
We also find that Reward Valence has the strongest positive effect and Perceived Effort has the strongest negative effect on Consumer Intention.
Analysis of data collected from 228 respondents supports the hypotheses establishing the relationship between the antecedents, namely, Goal Proximity, Reward Valence, Perceived Effort, and Customer Reactance, and Consumer Intention to enroll in a reward program.
Kim et al. (2009b) proved that trust could indirectly influence consumer intention to use e-commerce by reducing perceived risks and increasing perceived earnings.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com