Sentence examples for consumer inertia from inspiring English sources
Economists call it consumer inertia, and you can see it in many fields, including banking, credit cards, and health insurance.
This natural response by insurers is important to keep in mind when considering policies that may reduce consumer inertia in plan choices.
Good design was hailed as a solution to consumer inertia: "The appeal of efficiency alone is nearly ended," the adman Earnest Elmo Calkins wrote in a 1927 essay, "Beauty the New Business Tool".
These two related concepts apply to almost every product and are well known by large corporations; but among entrepreneurs, who face greater consumer inertia and for whom the ideas are even more important, there tends to be little study of behavioral marketing principles.
History dictates that consumer inertia is a very powerful force".
Just like cable companies have long been able to methodically raise prices, sectors of the economy that are easily convertible to subscription models could soon take advantage of consumers' inertia to extract undue rents.
Contrary to traditional wisdom, the current research hypothesizes that e-tailers may enjoy early mover advantages because of the consumer demand inertia amplified by the nature of the Internet and the system design characteristics of e-commerce platforms.
Based on mental accounting theory and the comparability of the current and missed opportunities, this study explores how promotional formats influence consumers' inaction inertia.
Even if the economy begins to right itself by this summer, the recession would still be the longest since the 1930s, which was the last time the government engaged in widespread public spending to overcome the persistent inertia in consumer and business spending.
The authors propose that when the missed and current promotions are monetary (vs. nonmonetary), consumers perceive that these opportunities are more comparable, which results in consumers expressing higher inaction inertia.
