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"Licensing gives a brand a whole new identity in a new area and it provides another consumer impression.
That effort was unsuccessful, which underscores how difficult it is to change a deeply ingrained consumer impression.
Image motivation originates from consumer impression management, which guides individuals to present prosocial and moral behavior, so as to leave a positive impression on others (Griskevicius et al. 2010).
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He champions Big Data and knows how many consumer impressions he got last week.
In the past we needed premium advertising to create effective consumer impressions.
Companies like Google, CBS, Disney, Frito-Lay and A & E Television, as well as some political campaigns, have used neuromarketing to test consumer impressions.
The resurgence of the rolling billboard is backed by market research indicating that taking advertising on the road sells products by creating "consumer impressions".
There are conferences called think events, for major advertisers and business partners, and a Web site called "think insights" for marketers who are interested in research on consumer impressions.
1,000,000,000: Based on a recent report commissioned by MLE, the number of consumer impressions in the United States alone around the Hot Dog Eating Contest reached 10 figures.
Twitter pulses at 6,000 or so tweets per second, whereas AppNexus alone hums at 3 million live consumer impressions per second.
They've been some very divisive changes, so it'll be interesting to see how the general public will react to Apple's new mobile software direction — thankfully, we'll only have a few days to wait before those first consumer impressions start trickling in.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com