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Re: "Calculating Consumer Happiness at Any Price" (Findings, June 30): The research meant to show that consumers are not always swayed by price might be flawed by not allowing for what could be an important variable.
Mainstream publications have adopted the consumer happiness argument.
Courts have long recognized this discrepancy and rejected any arguments that current consumer happiness is a valid measure of future antitrust concerns, or indeed that current consumer happiness is even a valid measure of present antitrust dangers.1.1
By better targeting consumers, companies can cut down on advertisements, spam, and harassment to consumers and create a world with more relevance, consumer happiness, and better use of everyone's time.
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Success will be measured by consumers' happiness with their phone, their ability to accomplish tasks related to apps they buy and developers continuing to flock to the platform".
Instead, it is an angry, emotional and often repetitive attack on a host of targets, including consumer culture ("happiness through acquisition"), the church ("happiness companies"), politics ("we blithely cheer its increasing demise") and, most of all, those bland, robotic happy types, with their "paper-thin minds".
The dream was tarnished first by an Industrial Revolution that placed a premium on cheap goods and cheap labor, then by the post-World-War-II economy, which, while it managed a transition from a weapons-of-war manufacturing machine to a domestic-goods manufacturing machine, also subtly linked consumer behavior to happiness and success.
Drawing on empirical research, we propose eight principles designed to help consumers get more happiness for their money.
Startups such as Klook and Rakuten-acquired Voyagin are separating tour packages into individual thrilling activities as consumers opt for happiness in selected moment-to-moment experiences.
A couple of weeks ago, my economics class started talking about utility, the economic term for the amount of use, benefit or happiness a consumer derives from buying a particular object.
Umut Ozaydinli, the global music marketing manager for the Coca-Cola Company, said the upbeat song pulled consumers into the Open Happiness campaign, rather than pushing it on them like traditional advertising.
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