Have a defined sense of your foothold consumer but unsure if the concept will resonate?
Of course, such an atypical buying environment can distort results, so pop-up shops should certainly be only one tool in a broader range of experiments, primarily appropriate for validating foothold consumer interest.
This leaves room in the North American market especially for a "pro-consumer brand" to gain an emotional foothold with consumers, he says.
That being said, Flickr is still an important network to watch, especially because it has managed to maintain a foothold and consumer brand, even as Facebook has triumphed as the de facto place where users now go to upload and share photos with family and friends.
Other types of displays may also find a foothold with consumers — particularly low-power, reflective technologies that take advantage of ambient light and are easy to read when outside.
Staying in the game will help a company retain a foothold among consumers in terms of mind share and, ultimately, revenue, she says.
Amazon has found a foothold in consumers' homes with its Echo speaker, which can do things like read you the news, weather and traffic information, order and track Amazon packages, play music, control smart home appliances and lighting, and more.
The delay isn't great for BlackBerry, which would no doubt like to have the QWERTY handset out as soon as possible, after giving the Z10 a chance to find a foothold with consumers.
Brian Wansink, a professor of marketing and the director of Cornell University's Food and Brand Lab, told HuffPost he believes insect-based products will fail to gain much of a foothold with consumers unless they move beyond marketed and perceived as novelties.
Microsoft has long understood the upward trend of mobile technology and has continuously strived to create credible mobile offerings that will capture the consumer imagination and secure its foothold in this growth market.
But, as suggested by the way that airline stumbled over the number four, advertisers seeking a foothold among Asian-American consumers know they face challenges that daunt all but a hardy handful.
