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According to what they're telling us, the consumer expectation is: games and apps had better work even if I upgrade.
"Nothing has changed in terms of the consumer expectation," said Richard Greenfield, a media analyst at Pali Research.
His work so raised the level of consumer expectation that publishers began to enter full-colour production on the assumption that consumption levels would outweigh production costs.
The speed at which new trends, gadgets and platforms emerge means that ad tech providers face a constant race to keep up with both brand needs and consumer expectation.
"The Internet and all of these mobile devices have created this consumer expectation that they can and should have everything they want right now," said John Jordan, the president of BusinesSuites, which provides staffed office space to businesses.
Innovation tends to suffer in times of economic difficulty, but as we see recovery, it's the brands who have adapted to new ways of working who will best meet the changing consumer expectation.
Similar(40)
The survey's gauge of consumer expectations jumped to 79.5 from 73.5, well above an expected reading of 74.
Consumer expectations for the next six months were mixed.
But they are already working to change consumer expectations.
The pressure comes from consumer expectations, as well.
Negative components were consumer expectations and stock prices.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com