Just yesterday, I thought I was a "green-elite" food consumer, exercising her prowess before the bread display at Whole Foods.
Therefore, either: (i) the minimum price (when the probability of an individual consumer exercising the option p i = 1) will fall; or (ii) the maximum price (p i = 0) will rise; or (iii) both the minimum price will fall and the maximum price will rise together.
But the European expansion hints at another way, one that some analysts say is inevitable for companies like HBO as consumers exercise more choice over their media diets.
In modern times we have been miseducated to believe that consumer choice is all-powerful, but the idea that consumers exercising their sovereign right to choose will always lead to the best outcomes is obviously in the interest of corporations seeking to escape official regulation.
There was also a view, beloved of the BBC's digital strategists (although in fairness they were far from alone), that TV viewing in the multichannel age would not just fragment as consumers exercised greater choice, but also only coalesce around much more tightly focused channels.
Subsequent phishing attacks by email, phone and text are more problematic but if consumers exercise care, damage can be contained and issues resolved.
Similarly, in the NHS exercise, a separate consumer consultation exercise, in the form of a focus group of informal carers, was convened as one attempt to sample the views of ordinary users as opposed to the "professional" consumers who responded to the formal consultation exercise [ 14, 15].
Additionally, "mystery shopping" and other consumer research exercises are conducted to ensure that consumers are receiving the full benefits of the code's protection.
According to the FTC, the ability for a consumer to exercise better judgment and common sense is indefensible when a glaring absence of disclosure is pervasive.
Presumably, such an approach assumes that the offering of food items in smaller quantities allows the consumer to exercise better self-restraint.
