Sentence examples for consumer evaluations from inspiring English sources

The overall value of 'Abate Fetel IGP Emilia-Romagna' quality label was confirmed by consumer evaluations.

6. D.A. Aaker and K.L. Keller, "Consumer Evaluations of Brand Extensions," Journal of Marketing January 1990, pp. 27 41.

This study aims to fill a gap in marketing studies concerning the effect of a logo on consumer evaluations.

Brand perception reduces the overall riskiness of a firm, as strong consumer evaluations translate into lower future cash flow volatility, higher Z-scores, and better performance during recession.

Ever since the appearance of Aaker and Keller's (1990) seminal article, the brand extension research stream has intensively investigated factors that impact consumer evaluations of brand extensions.

This paper investigates how these colors may contribute to consumer evaluations of premiumness through congruence and incongruence between the marketing message and color on product packages.

Evaluative criteria are important to understand consumer evaluation process and choices (Forney et al. 2005).

In this context, the aim of the present work was to evaluate the influence of a time-constraint on consumer evaluation of pomegranate/orange juice bottles using rating-based conjoint task.

The cars were used in a consumer evaluation fleet to gather real-world reaction and experience with the experimental powertrain.

Consumer evaluation of a community mental health service, II: Perceptions of clinical care.

Lorefice LS, Borus JF, Keefe C. Consumer evaluation of a community mental health service, I: care delivery patterns.