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Evaluative criteria are important to understand consumer evaluation process and choices (Forney et al. 2005).
In this context, the aim of the present work was to evaluate the influence of a time-constraint on consumer evaluation of pomegranate/orange juice bottles using rating-based conjoint task.
The cars were used in a consumer evaluation fleet to gather real-world reaction and experience with the experimental powertrain.
Consumer evaluation of a community mental health service, II: Perceptions of clinical care.
Lorefice LS, Borus JF, Keefe C. Consumer evaluation of a community mental health service, I: care delivery patterns.
Itamar Simonson's research includes decision making, buyer behavior, consumer evaluation of brands and promotional offers, marketing management, and survey methods.
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6. D.A. Aaker and K.L. Keller, "Consumer Evaluations of Brand Extensions," Journal of Marketing January 1990, pp. 27 41.
The overall value of 'Abate Fetel IGP Emilia-Romagna' quality label was confirmed by consumer evaluations.
This study aims to fill a gap in marketing studies concerning the effect of a logo on consumer evaluations.
The objective of this research is to examine the effect of managerially facilitated consumer-to-consumer interactions on Asian and Western consumer evaluations and behavioral outcomes.
Brand perception reduces the overall riskiness of a firm, as strong consumer evaluations translate into lower future cash flow volatility, higher Z-scores, and better performance during recession.
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