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"Simply listening to consumer discussions is not enough today, brands need to understand who is leading this conversation and taking consumers to action," said Michael Jais, former CEO of Augure and newly appointed CEO of the combined entity.
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Well, the same way that Apple could know it if they choose to read their own consumer discussion boards.
One aspect of clean is, "vegan". According to a study by Signals Analytics, the chart below shows how consumer discussion around vegan beauty products has doubled over the last two years but only niche players are addressing it in any meaningful way.
Buzz might have ticked up simply because consumer discussion about Apple Watches led to increased chatter about watches in general, with few of the conversations actually reflecting consumer purchase intent.
A hand search of the catalogue of Essence, the bi-monthly member magazine of the Australian Breastfeeding Association (ABA) demonstrates a change in the focus of consumer discussion about breastfeeding over time.
In 2009 the Food Standards Agency FSAA) used consumer discussion forums to determine the levels of awareness and understanding of Campylobacter and collate opinions for reducing levels of foodborne disease (Jordon & Stockley, 2010).
This is a consumer-oriented discussion, designed to answer the (not-uncomplicated) question of, "What should I buy?" And although media coverage of grower-oriented sustainability metrics does exist, there's one factor that's been largely missing from this chemicals-are-killing-our-planet vs. chemicals-are-feeding-the-world broken record of a debate.
This, of course, was the reaction of a consumer for whom discussions of fabric are akin to deconstructions in Sanskrit of the Rubaiyat of Omar Khayyam.
This could possibly also be extended with expert and consumer focus group discussions.
Proponents of DTCA claim that it helps educate consumers, generates patient-provider discussions, and empowers consumers to get involved in their own health care by seeking information on and treatment for their health conditions.
Brands take a beating In today's tough consumer marketplace, the discussion about how brands can stand out has never been more important.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com