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"The testimonials coming from members are generally extremely positive, so it's creating consumer credibility," said Scott Berman, head of the Hospitality and Leisure Advisory Services group at PricewaterhouseCoopers. "Their challenge is inventory and finding those special homes and exclusive enclaves that their members are demanding".
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"What we are trying to do is have consumer product credibility with that feedback loop," he told me.
If, on the other side, the consumer grants credibility to the claim, the individual will behave more respectfully toward the environment.
Consumers expect credibility.
Many savvy consumers judge credibility by grammar and attention to detail – not just by brands, but other people, too.
Building a successful nutrigenomics industry will, however, depend on scientific credibility, consumer interest and confidence, and a clearly defined regulatory environment.
Now that Hyundai has earned consumer respect and credibility, it doesn't need eye-popping specifications to grab attention.
Consumers might not realize that a celebrity discussing a medical procedure in a television interview has been paid for doing so, and knowledge of such payments would likely affect the weight or credibility consumers give to the celebrity's endorsement.
In a recent survey of 130 of its members, the Council of Public Relations Firms found that 85percentt believed that Ford and Firestone could have avoided the damage to their credibility and consumer confidence if they had worked together rather than attacking each other publicly.
This is the Marketing 2.0 model: In all communications, companies need to engage and address the needs and interests of the consumer or risk losing credibility and quickly becoming irrelevant.
Though Yahoo by itself would have had a tough time adequately protecting user information from a state-sponsored hacking attack, the company's credibility on consumer data security remains shaky.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com