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"Brands know that whoever is close to the consumer controls the conversation," says Snyder.
A 2008 study by the Office of Fair Trading found that banks earned around a third of their consumer banking revenue from unarranged overdraft charges, which it said were not subject to effective consumer controls.
Berners-Lee is working with a research group to build a system in which the consumer controls who accesses their data: "I think we might have a revolution where people are demanding it back".
The consumer controls the message today.
Or join SocialVest, which has gotten hundreds of retailers to agree to return a percentage of each purchase to an escrow account that each consumer controls and decides what cause to donate their money to.
The common themes in these models are that medical records are centrally located and accessible using a secure Internet site and that the consumer controls who can make "deposits" to and "withdrawals" from their account.
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And give the consumer control.
The promise, the companies say, will be complete consumer control.
The key, she says, is giving the consumer control over content and making it available as fast as possible.
Three trends will power this change: new Web-based technologies, a shift toward consumer control over product design, and the global distribution of capital.
"I'm hoping to ratchet up the transparency so we can foster a system of oversight and consumer control over their data".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com