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Any financial assessment of print's structural change has been overwhelmed by the severe downturn in advertising as corporate profitability and consumer confidence collapsed in the wake of the collapse of Lehman Brothers in September 2008.
Business and consumer confidence collapsed in July but picked up in August after the Bank of England sensibly cut interest rates and started a new round of quantitative easing.
In Congressional hearings this week, the CEOs of General Motors, Ford Motor and Chrysler insisted they had solid restructuring plans under way before consumer confidence collapsed along with auto sales over the past 60 days.
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"With growth minimal, real wages falling, consumer confidence collapsing and the full effect of spending cuts just beginning to hit the economy, the STUC sees no prospect of sustainable improvement in the Scottish labour market.
"First the housing market weakens, then consumer confidence collapses, then the labour market falls, then output drops.
Credit flows to the private sector were choked off at the same time as consumer and business confidence collapsed.
Business and consumer confidence has collapsed and unemployment is rising.
In America consumer confidence has collapsed to its lowest-ever reading (see article).
Consumer confidence has collapsed and unemployment has started to rise again.
Updated at 4.36am BST 4.24am BST Robb says business and consumer confidence has collapsed.
America is in a terrible state: factory output has nosedived, unemployment is going up by more than half a million a month and consumer confidence has collapsed.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com