Sales are lower than forecast as consumers concerned about the economy buy fewer home accessories and kitchen goods after the terrorist attacks.
The program also appeals to consumers concerned about overfishing, pesticides or the use of antibiotics and hormones in ranching, said Mr. Stein.
Toyota, in particular, has been making inroads with consumers concerned about high gasoline prices, which are hovering around $1.88 a gallon on average.
Pablo Medina, the manager of La Cienega Firestone, an independent dealer in Los Angeles, said the recall had left many consumers concerned about all Firestone products.
IN a new brochure to be distributed in supermarkets this summer, the Environmental Protection Agency suggests that consumers concerned about pesticides consider eating organically grown food.
Consumers concerned about weak job growth and an uncertain economic recovery have cut back on spending across the country.
In addition, consumers concerned about online privacy may not like the new standard, called New Distribution Capability, since it gives airlines another venue for collecting their personal information.
"I've never seen so many consumers concerned about job security," says Britt Beemer, president of America's Research Group, a retail industry tracker.
For consumers concerned about the environment and their own health, household cleaning products that promise to be "all natural" or "organic" have understandable appeal.
These could include certification by the Fédération Nationale Interprofessionnelle des Vins de l'Agriculture Biologique (FNIVAB), a private organic-certifying agency in France, which may increase value for consumers concerned about purchasing certified organic products.
