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Consumer comprehension of label information is not evaluated.
They should control whether the intended goals of risk reduction were reached and evaluate consumer comprehension of risk information.
There are product spot checks by authorities, but the control of consumer comprehension and protection is not integral part of the official RC process for PCPs.
"The typical minimum threshold in federal court is confusion at the level of 15% to 20% less the measured control group," says Jacob Jacoby, an expert in consumer comprehension at New York University's Stern School of Business.
Strategic suggestions are provided for e-retailer improvement of website information quality, such as utilizing entertaining and engaging devices and designing their websites for consumer comprehension and enjoyment during the shopping experience.
Conclusions: These findings indicate that the existence of multiple front-of-pack label formats in the marketplace may impede consumer comprehension and discourage use.
Similar(54)
But stability — and for many consumers, comprehension or relevance — remain elusive.
Studies that evaluated consumers' comprehension through objective tests found low rates of 'actual' understanding.
However, in line with our expectations based on judgment and decision making psychology, presenting more quality aspects negatively influenced consumers' comprehension of the information.
We developed a test case of information about total hip/knee replacement surgery and focused on different indicators of effective information use, namely consumers' comprehension of information, the choice of a hospital, ease of making a choice and perceived usefulness of the information.
Unfortunately, certain nutrition label characteristics may impede consumer detection and comprehension of labels.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com