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Dyfed Richards joined the Brand Union, New York, part of WPP, as worldwide creative director for consumer branding, a new post.
He succeeds Dyfed Richards, who left to join Brand Union, New York, part of WPP, as worldwide creative director for consumer branding.
"We haven't done a consumer branding campaign for a long time," said Susan Ollinick, a spokeswoman for People in New York, adding that spending would total $5 million to $10 million.
DiMassimo has handled consumer, branding and direct response advertising since both agencies were named to handle the account, with billings estimated at $20 million to $25 million, two-and-a-half months ago.
And the Consumer Healthcare Division of the Becton Dickinson Company in Franklin Lakes, N.J., named Bates USA in New York, part of the Bates Worldwide unit of the Cordiant Communications Group, to handle what was described as an exploratory consumer branding and integrated marketing assignment for its Ace brand of bandage products.
To have a successful employer brand, take a page from consumer branding.
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