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Others are warning of a consumer backlash.
Ministers are warned to avoid a "consumer backlash".
But fears of a consumer backlash are preventing change, according to a leading thinktank.
Fearing a consumer backlash, the industry has slowed down those copy-protection efforts.
The prominent profile of high street companies also means they risk a consumer backlash.
The government must stop using consumer backlash as an excuse for inaction".
Until now, to avoid consumer backlash, the companies have paid extra to buy conventionally grown corn.
However, retail analysts at Barclays said Tesco "may indeed be suffereing a degree of consumer backlash".
In the 1990s Whole Foods benefited from the consumer backlash against 'big food'.
But, in trying to avoid one consumer backlash, Kellogg's walked straight into another.
The European food market struggled, amid consumer backlash over genetically engineered products.
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