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Dr Lewis's report, titled The Soul of the New Consumer: Authenticity, What We Buy and Why in the New Economy, is available at all good bookshops.
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Benefits accrue even more when the product has a heritage that pushes consumers' authenticity buttons, even if the history they are buying is fraudulent.
Another factor that could be affecting consumers' authenticity-seeking is what Ms. Bédat calls Globalization 2.0, a new awareness of the ethical and environmental costs of consumerism, enabled by technology.
Robert: SwearBy is influencing consumers through authenticity, how have you authentically scaled as a new startup?
In fact, our survey found that 90% of consumers find authenticity to be an important factor when choosing which brands they support, and 58% of consumers agree that UGC is the most authentic content.
Consumers desire authenticity, and in a digital world can suss out lies quickly.
Consumers want authenticity.
Kumar noted that many microinfluencers, who appeal to consumers seeking authenticity, are partnering with retailers.
Consumers demand authenticity, and that now means being true to the platform.
A new report from consulting group Irregular Labs shows that 67% of Generation Z consumers want authenticity from brands.
Cohn & Wolfe's 2017 Authentic Brand Study confirmed not only that consumers evaluate authenticity when deciding whether to trust a brand with their business, but also that 91% of them are willing to reward a brand for authenticity.
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