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Plaintiff asserts that whenever a Lens.com advertisement appears when a consumer enters the search term "1800Contacts," it is akin to a consumer asking a pharmacist for Advil and the pharmacist handing the consumer Tylenol.
It's more about the consumer, asking them questions and understanding their needs.
It is akin to the consumer asking for a Coca-Cola and receiving a tray with unopened, labeled, authentic cans of Pepsi-Cola, RC Cola, Blue Sky Cola, Dr. Pepper, and Sprecher Root Beer, and a copy of Coca Kola: The Baddest Chick, by Nisa Santiago.
Some polls ask the public, in effect, to play the role of consumer, asking them "Do you think the reform will help or hurt your family?" Some ask the public to play the role of executive, asking "do you approve or disapprove" of the bill.
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"I think it matters quite a bit what the consumer asks for and expects… if that consumer asks questions about what it is, where it came from, and whether it's traceable".
When a consumer asks the dealer to arrange financing, the loan is not made by the dealer.
When Citi finds a big enough difference, it e-mails the consumer, asks for a receipt and then mails a check for the difference.
"When a consumer asks a store clerk which format to buy, that clerk is now going to have a hard time arguing for HD DVD".
A more correct analogy is that when a consumer asks a pharmacist for Advil, the pharmacist directs the consumer to an aisle where the consumer is presented with any number of different pain relievers, including Tylenol.
In one recent case, a consumer asked about good viewing places for the parade; she had two children who wouldn't be able to stand the whole time.
Gone are the days where the consumer asks the bank for a personal loan.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com