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Tagline: Building consumer apps for high schoolers and college students inspired by youth culture.
I'm excited to see the apps Rosetta Stone builds as they flesh out this franchise of direct to consumer apps for kids.
Mobile-first consumer apps, for example, took more of a back seat in AngelPad's Fall 2012 batch, he said.
Given their smaller target market, mobile-first business apps simply cannot compete with consumer apps for space in app-store rankings (there are no business apps in the iOS Top 50 as of this writing).
The explosion of messaging apps in Asia has opened even the most conservative companies to the idea of services like Eko and, with many employees already using consumer apps for internal communications, the company is offering a more secure and customized solution that it believes caters to the growth of mobile devices.
TC: One of your investors, Roelof Botha of Sequoia Capital, has said before that you can't design consumer apps for the way people wish they could be, but the way they are.
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Its consumer app for Android is somewhat similar to Opera Max, but focuses less on image compression and caching than on bringing down latency by optimizing network usage.
Co-founder and CEO Devaraj Southworth suggested that this is emblematic of the company's current direction — rather than building a consumer app for alcohol delivery (which is what Thirstie focused on initially), the company now works with alcohol brands like Dom Perignon, Clos19 and Maker's Mark to create e-commerce and delivery experiences.
While Neumob makes a consumer app for Android (an iOS version is coming soon), its Southeast Asia launch focuses on its business-to-business app acceleration software development kit, says founder and CEO Jeff Kim.
Although many people do use Noom's consumer app for weight loss, the startup doesn't like to bill it as such: according Petakov, it's much more about promoting health overall.
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