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(Remember: most consumer apps sink).
How can you provide secure alternatives to consumer apps that can form a protected workspace on the device?
"There are some consumer apps – you need to apply that concept to the workplace," he says.
But there's little regulatory protection for health information shared over consumer apps, unless it's a device prescribed or provided by your physician.
There are also small modifications that I.T. managers can make, like prohibiting copying and pasting data between corporate apps and consumer apps, Mr. Moss said.
Last year, researchers discovered malware for the iPhone operating system embedded in popular consumer apps distributed through Apple's App Store.
Some venture capitalists are avoiding consumer apps and putting their money behind the "picks and shovels" of mobile computing.
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Snapfinger, its consumer app, was introduced last year.
Ask yourself – what was the last consumer app whose popularity depended on being available for Windows?
It used a consumer app to increase the number of devices it can monitor and to gain better brand visibility.
Starbucks will presumably pay a far lower rate, while also promoting Square's consumer app, "Pay With Square".
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