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With this level of consumer apprehension, remanufacturers often employ marketing strategies to provide affirmation about product durability.
With such expansive consumer apprehension, remanufacturers often employ marketing strategies in an attempt to provide affirmation about product durability.
So far, there doesn't seem to be much in the way of consumer apprehension around how Samsung's system differs from Apple, but it's early yet and there are still a lot of unanswered questions around the tech behind the system.
Each company blames the economy, citing consumer apprehension, and the need to cut costs for the layoffs.
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So what will you do to put consumers' apprehension at ease?
Sageworks analyst Libby Bierman said consumers' apprehension about the economy couldn't have come at a worse time for private retailers.
A strong proponent of the extended warranty was Finbarr O'Neill, chief executive of Hyundai North America, who saw the need for a bold stroke to ease consumers' apprehensions about the reliability of Hyundais.
Reports of gloom have a way of becoming self-fulfilling, a condition not lost on the board: "Since apprehension leads to caution and cautious consumers spend less than confident ones, further erosion in consumer confidence will create more serious concerns about the overall health of the economy," Franco says.
The October drop in the consumer confidence index was set off "by a cooling economy and apprehension regarding soaring oil prices and volatility in the financial markets," said Lynn Franco, director of the Conference Board's consumer research center.
"Apprehension about the outlook for the economy, the labor market and earnings continues to weigh heavily on consumers' attitudes.
Apprehension, mostly.
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