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But no company makes animation for as many purposes as EAI, which last year hauled in $50 million in revenues on the consumer animation side and on a separate CAD/CAM business.
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Under the deal, Disney will acquire ownership of Lucasfilm, a leader in entertainment, innovation and technology, including its massively popular and "evergreen" Star Wars franchise and its operating businesses in live action film production, consumer products, animation, visual effects, and audio post production.
Advancements in animation technology and consumers' insatiable appetite for stylized robots, animals and monsters have propelled the industry.
Perhaps the most famous consumer-created ad — a computer animation of flying iPods made by a California teacher — was made and distributed without any input from the makers of the product.
George Leon, the studio's executive vice president for worldwide consumer marketing, said, "The quality of animation is truly extraordinary, and we are blown away by the storytelling".
The movie is stained with dour comedy, and there's no mistaking the complaints that it levels against a consumer society; the dexterity of the animation is matched only by the fog of its ineffable gloom.
DreamWorks Animation (DWA, 25) is a great consumer discretionary firm that is a major technology consumer.
Consumer Watchdog's "Don't Be Evil?" animation features Eric Schmidt giving free ice cream to children while taking their personal information.
Then, knowledge and creative foundations that influenced the developmental trajectory of this industry are analyzed, with links to consumer electronics and in regards to cartoons and animation industry.
Consumers can download wallpapers, animations, ringtones, games and trivia for their GPRS-enabled phones from www.Wap.Disney.In.
It is also a bet by Jeffrey Katzenberg, the animation studio's chief executive, that consumers in the near future will not distinguish between the two.
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