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Over almost 200 years, our lives have been measured with increasing intensity: from household, health, mortality and crime data, to Fitbits, smartphone apps, performance and consumer analytics.
Online consumer scores are calculated by a handful of start-ups, as well as a few financial services stalwarts, that specialize in the flourishing field of predictive consumer analytics.
The letter's recipients included marketing services firms like Acxiom and Epsilon; consumer reporting agencies like Experian and Equifax, which have separate credit reporting and consumer analytics divisions; Fair Isaac, now known as FICO, the credit scoring services company; and Intelius, a company that offers reverse phone look-up and background check services.
The company is now working to develop a dashboard for retailers where they could view consumer analytics and customize their messages.
The startup plans to use this new infusion of capital to expand its engineering team, create new products and services for consumer analytics and engagement, and accelerate customer acquisition and revenue growth.
The "disproportionately sized blond girl" is losing her appeal, said Matthew Hudak, an analyst at consumer analytics firm Euromonitor International.
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This research traces the movement of a specific brand of commercial consumer credit analytics into mortgage underwriting.
In March, Nigerian consumer data analytics firm Terragon raised $5 million from TLcom.
Nigerian consumer data analytics firm Terragon Group has acquired Asian mobile marketing company Bizense in a cash and stock deal.
Nigerian consumer data analytics firm Terragon Group acquired Asian mobile marketing company Bizense in a cash and stock deal.
Another investor, Lux Capital partner Shahin Farshchi, told us afterward that he also thought it was "fantastic, with something for everybody, including consumer companies, analytics and AI companies, and deep tech for investors like me".
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