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The African continent has huge untapped potential of 900 million consumers.1 Africa must produce, not just consume technology.
With rare earth metals becoming increasingly scarce and China tightening its grip on the mining industry, tech manufacturers and consumers need to rethink how they market and consume technology.
"Children know how to consume technology but not how to create it," one contributor said.
They consume technology in the same way they consume television and they are happier for it.
You consume technology when you want to consume it and you pay for it when you use it.
Zombies aside, the launch of the App Store in 2008 is widely regarded as a game-changing moment for how we consume technology.
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As the world consumes technology at an increasingly rapid pace, Ball's work seems both comforting and enigmatic.
But Argentina mainly consumed technology from abroad rather than inventing its own.Technological innovation needs not only educated people but access to money.
Marketing technology has long been a world unto itself, where the CMO consumed technology as needed (see "Marketing Technologies Bypass IT").
Many times, [people] come into a technology through Shadow IT, and we need a mechanism to consume starter technology.
"Many of them merely consume the technology, as opposed to understanding what is behind it or being aware of how they can be a part of the group that creates it," says the technophile Cameroon international.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com