At the national level, some political consultants cautioned against seeking political advantage from the blackout before its cause was determined.
Ted Faraone, a television consultant, cautioned that WWOR's broadcast license would virtually require the station to keep its newsroom in New Jersey, and that the stations' audiences were quite different.
Slashing prices is a tactic often employed by small businesses trying to get pricing right and though it can increase sales and help cashflow in the short-term, marketing consultant Claire Boyles cautions against falling into the pattern of offering discounts.
She reaches the same working-class men that Clinton successfully addressed midway through her 2008 campaign, when she abandoned her consultant-driven caution and fully hit her stride.
But, he said, "I would caution against holding candidates responsible for what their bloggers and blog consultants have said in the past".
So caution is appropriate.
Consultants' views in this study were not consistent with North American findings that physicians' caution may unnecessarily prolong weaning.
Chertoff cautioned aspiring political consultants who "play tricks and cut corners" that "that's a very sad outcome, and if they take that message to heart they will eventually get in trouble".
"Employees need to read their options very carefully," cautioned Randall Abbott, a senior consultant at Watson Wyatt, a benefits consulting firm.
