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Hershey is the brand that ought to be able to own that, the way Coca-Cola owns 'refreshing.' " Clive Chajet, chairman at Chajet Consultancy in New York, another identity consultant, agreed.
Mary Ann Crotty, a transportation consultant, agreed.
Another attendee, a feng-shui consultant, agreed.
Bob Harrell, founder of Harrell Associates, an airline consultant, agreed.
Barry Wine, a New York restaurant consultant, agreed.
Patti Freeman Evans, an analyst with Jupiter Research, an online consultant, agreed.
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Emma Passmore, a third sector consultant, agrees.
Stephen Cirona, a fashion-industry consultant, agrees.
Charles E. Kinney, Jr., an Ohio, farmer, who has been called in as a dirt consultant, agrees.
But other corporate identity consultants agreed it might be effective.
But Mr. McCain's top two political consultants agreed to work without pay, and, last month, the campaign began hiring again.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com