"It's been the year of interactive television advertising for the last ten or twelve years," says Colin Dixon of Diffusion Group, a digital-media consultancy.So the news that Cablevision, an American cable company, was rolling out interactive advertisements to all its customers on October 6th was greeted with some scepticism.
This new openness could also be good news for data consultancies.
Ken Doctor of Outsell, a consultancy, points out that American news publishers took about 20% of all advertising revenue before the emergence of the commercial internet.
But in future, argues Ken Doctor, a media analyst at Outsell, a consultancy, there will be fewer national news outlets online.
The good news, according to the consultancy firm EY, is that the UK has cemented its place as Europe's favourite destination for manufacturing inward investment.
The attack on the previously untouchable sinecures is all the more shocking as it comes at the urging of McKinsey, an American consultancy.See article: Rebuilding Japan's banksBad news for Britain's Euro-enthusiasts.
"Following the fall in output over January and February, today's figures represent encouraging news," said Gareth Hird of property consultancy McBains Cooper.
In November 2009 Forrester, a consultancy, found that 80% of Americans would abandon news websites if they charged.
Jonathan Richards, executive director in financial services at consultancy EY, said: "This is unexpected and significant news for banks.
I called Rich Mogull, founder of the security consultancy Securosis and a contributor to the Mac news site TidBITS, to get some answers.
