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Female founders must constantly consider how they are perceived in both business and life, which creates a tension that doesn't allow us to be fully vulnerable or transparent.
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Teen bloggers are constantly considering how they'll turn a noteworthy moment into an online post.
"We're constantly adapting to consider how factors like new cell towers and newly-available radio frequencies are impacting real-world speeds".
Consider how Nordstrom, a well-known example of a values-driven organization, constantly reminds employees of its core value of customer service.
Consider how much energy it takes to cover up who you really are, constantly try to convince yourself that who you are pretending to be is who you really are, then attempting to be that in the world.
And consider how energy utilities, waste management and factories will be revolutionised by sensors that constantly monitor water usage, recycling levels and assembly lines.
It is also important to consider how work systems evolve over time and space and, thus, their sociotechnical attributes are constantly in flux.
Consider how they left.
Consider how counterintuitive this is.
Consider how banks make money.
Consider how people learn.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com