K-Mart and Marc Jacobs have something in common: low- and high-end fashion products tend to have less conspicuous brand markers than midprice goods, according to a paper soon to be published in The Journal of Consumer Research.
For the sake of gaining and maintaining one's face, it is easy for consumers to buy high priced products, attached to a conspicuous brand identity, manufactured by developed countries (Shi et al. 2011) and that are unique (Chan et al. 2009).
The burden of ownership has resulted in social disapproval for vulgar or irresponsible consumption and a decline of bling and super conspicuous branding.
Avoid conspicuous brand names and shirts with lots of prints on them.
The new preference for less-conspicuous brands, like Margiela, reflects in part the Chinese government's clampdown on a culture of gift-giving after the online community exposed politicians sporting expensive watches that did not match their party-paid salaries.
The adventure clothing industry is years behind the fashion world, which has long since recognised the seductive appeal of non-conspicuous branding, subtle details such as the four stitches that signify a Martin Margiela jumper.
As demolition begins this spring on the Gaseteria filling station at the corner of Lafayette and Houston streets, the presence of a conspicuous New York brand will be diminished.
By Dana Goodyear As demolition begins this spring on the Gaseteria filling station at the corner of Lafayette and Houston streets, the presence of a conspicuous New York brand will be diminished.
Given such a conspicuous display of branding, Opening Ceremony's capsule collection of archival DKNY logo gear, among the original label mania pieces of the early '90s, is almost poignant.
The secret societies at Yale, designed by prominent architects including Bertram Goodhue and McKim, Mead and White for an all-male membership, are among the best known examples of this contradictory building type, with its conspicuous, even vain, brand of introversion.
