But those consistent messages turned out to be pretty consistently ineffective.
In contrast, the issues driving Remain supporters are more diffuse, potentially making it harder to solidify support around consistent messages.
For all the assertions that advocates make about public opinion, I think that a few consistent messages emerge.
The Britain Stronger in Europe campaign recently produced an entertaining video exposing the lack of consistent messages from leading "Out" campaigners on crucial issues.
The two consistent messages of hope are that papers have years in them yet and that no one believes the new digital world can do without journalism.
"We're bombarded with health messages from so many sources and often they conflict … The industry needs to give the clearest, simplest and most consistent messages – including information on packs".
Parents who are engaged in their children's lives, set and keep curfews, are religiously involved with their children and send clear and consistent messages about illicit behavior are far likelier to have children who grow up drug-free.
And even harsh critics concede that he spent his five years in office fighting staunchly to defend the central bank's newly won independence and to send out consistent messages to lawmakers and the public about where he stood.
In "The Trouble With Tests" (View column, Education Life, April 9), John Katzman and Steven Hodas said one of our recent reports "found that many tests do not give clear and consistent messages about the information students need to know".
The experience of both the Reserve Bank of Australian and Bank of England is that housing bubbles can successfully be deflated over a 2-3 year period by steady rate hikes and clear, consistent messages to investors.
She said the government, the financial services industry and advice agencies like National Debtline should work together to communicate clear, consistent messages to the public on what steps they should take.
