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One of Grey's signatures is use of the term "violet" as adjective, noun and #soviolet, in social media-speak, applied to anything and anyone she considers chic.
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But that's not considered chic.
"At the moment, it is still considered chic".
What's considered chic by one tribe may be deemed unforgivably gauche by another.
A business and engineering education, which efficiently equips graduates for the labour market, has long been considered chic.
The language of Gascon, from which this practice of a spoken "S" derives, is not considered chic.
Google's wearable computer may be considered chic by the tech-savvy of Silicon Valley but to the average consumer they look awkward and almost embarrassingly futuristic.
Shot by Juergen Teller – in typically hyper-raw style – the image encapsulates all that is considered chic right now: the clothes are understated, the colours are muted.
While bamboo is considered chic among the tastemakers who frequent his shop, Mr. Doneff says, its tiki-tacky counterparts are hip again, too.
KNEE SOCKS are rarely considered chic, but a version by In God We Trust have become a hot ticket among young women.
(His best-known building, Centre Point, was much despised in the 60s but is considered chic today; its top floor is home to the glamorous Paramount Club).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com