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With TV especially, a big part of it is considering the brand, which is to say the channel.
Like Volkswagen with its redesigned Beetle, Fiat is playing up the Abarth's masculinity, a sensible strategy considering the brand may be combating the all-American notion that the 500 is merely a woman's car.
This enabled Nissan to predict how many consumers who say they are considering the brand early in the shopping process will eventually buy a Nissan.
Yahoo had also made inroads with the email platform, founded by IDEO veteran Gentry Underwood, which makes sense considering the brand decline of Yahoo Mail as well as the latter company's dismal mobile traction.
Mitsubishi, on the other hand, has very little to lose, considering the brand's anemic North American sales.
Mitsubishi is mum on whether it will actually sell a production version of the Concept GC-PHEV, which is not surprising, considering the brand's tenuous position in the US market.
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Many Saab owners consider the brand's glory days to be the 1980s, when Americans began buying cars again after a recession and energy crisis.
If true, this would amount to a remarkable change of fortune for Hyundai -- but less incentive for shoppers to consider the brand.
Some of them such as the Veracruz SUV, the fanciest version of which costs $38,000 have already taken the marque far upmarket.The new models mean that people who had never previously considered the brand are giving it a chance.
She said Puma, a prominent champion of British documentary that has given grants to dozens of projects, was contributing "pocket change, particularly when you consider the brand and reputational value that Puma gains".
"It's an early indication that more and more consumers are starting to consider the brand again," said Robert S. Carter, a group vice president of Toyota Motor Sales U.S.A. July signified one year since G.M. emerged from bankruptcy, and company officials pointed to strong growth in its sales as evidence that its turnaround plan was making progress.
More suggestions(16)
regarding the brand
considering the maker
describing the brand
incorporating the brand
considering the product
felt the brand
considering the products
considering the marks
explore the brand
devise the brand
recognized the brand
considering the weather
considering the term
considering the future
considering the game
considering the information
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com