The stove was considered "brand-new and exciting, an innovation" when it was introduced to the home, an 1850s Greek Revival, where it was most recently used by Adele Lamb, an early aviatrix, Mr. Barons said.
The second idea, which is even more of a contemporary commonplace, is that virtually everything — not just movies and magazines and artists but also cable channels and studios and entire corporations — should be considered brands.
The second idea, which is even more of a contemporary commonplace, is that virtually everything — not just movies and magazines and artists but also cable channels and studios and entire corporations — should be considered brands..
Hyundai, the automotive brand whose Genesis, Elantra and Accent models were among highly regarded Car Book's top choices for 2010, has gained incredible market share as a result of considered branding that positions it as representing "affordable luxury".
In the cases considering brand new XLPE-covered cables, insulation breakdown leads to the formation of a pinhole in the insulating layer at points up to about 200 cm from the tested structure.
Consider brand equities and category cues before re-designing anything; get it wrong and you'll either rupture consumers like Tropicana did last year or send them to the competition, as in the case of Pepsi.
Consider "Brand You" before you use gratuitous profanities online.
Consider "Brand You" before you tweet how many beers you sank on Saturday night.
And of course, consider "Brand You" before you hurl insults at people who might actually have a stronger online brand than your own.
Consider "Brand You" before you post that heavily politicized or semi-pornographic video on your blog spot, after months of building up credibility as a professional.
Most marketing plans don't include a reputation component, and most corporate communications plans don't adequately consider brand and marketing issues.
