The commercial success of that deal, according to Mr. Chenfeld, is not reflected on the Billboard 200, even though its revenue is "considerable, and opportunities like that are viral".
For years, marketers with Nascar deals — among them Best Western, Coca-Cola, Ford, General Molson, Molson Coors, Nationwide, Office Depot, Procter & Gamble, Sprint Nextel and United Parcel Service — concentrated their considerable ad spending in mainstay media like television, radio, print and billboards.
And the marketing was considerable, beginning in force during the Beijing Olympics and continuing with a major billboard and television campaign.
Far from billboard size, they're still large enough to capture some of the considerable artistry of the hand-painted surfaces.
In particular, The Killers enjoyed considerable airplay and exposure and their debut album Hot Fuss (2004) reached the top ten of the Billboard 200.
After weeks of pressure, including considerable media coverage, GM pulled their support on March 28th -- more than a month before the now infamous billboards.
They wanted a billboard".
This promotional strategy reaped considerable benefits, as millions of digital songs were sold, and, in the process, dozens of singles credited to the cast landed on the Billboard Hot 100 chart.
Do you?" the billboard said.
