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Bose is a big name in the active-N.C. world, but also consider the brands mentioned above, many of which offer active N.C.
The results of the study showed that Internet users exposed to the sponsor's mention were more willing to consider the brands sold by the sponsor.
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When consumers purchase products, they will consider the brand first, because it indirectly leads consumers to associate the products with the quality, functions, and the design.
Many Saab owners consider the brand's glory days to be the 1980s, when Americans began buying cars again after a recession and energy crisis.
If true, this would amount to a remarkable change of fortune for Hyundai -- but less incentive for shoppers to consider the brand.
To get a sense of how long Americana Lanes had been around, consider the brand-new car that Maurice Perciavalle, known at the alley as Percy or Mo, won at a bowling tournament there one year: a '62 Rambler.
She said Puma, a prominent champion of British documentary that has given grants to dozens of projects, was contributing "pocket change, particularly when you consider the brand and reputational value that Puma gains".
Now consider the brand essence evoked by the Apple Watch Edition commercial.
Chakravarti and Janiszewski (2003) suggested that raising brand awareness increases the likelihood to consider the brand when making a purchase decision.
The templated methodology allows brands to ask questions regarding whether the audience would recommend the brand to a friend or how likely they are to consider the brand.
Consider the brand stories of yesteryear.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com