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Consider a niche market.
Consider a niche you're familiar and comfortable with.
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Land was considered a niche issue for agronomists and nerds.
But to varying degrees they are also wary of being considered a niche show.
Major exhibitions of reliquaries are infrequent, in part because, as religious items, these objects are considered a niche interest.
Mr. Vaynerchuk's son, Gary, joined him in the business and set out to capture what was considered a niche market.
Once considered a niche pastime eSports is becoming big business, with star players earning salaries and prize pots of up to $12m£8.5m5m).
Anything selling for close to $100 million has to be considered a niche, accessible to only a small number of extremely wealthy buyers, Mr. Miller said.
Until the discovery of the 14 canons in Strasbourg in 1974, looking for numeric patterns in Bach's work had been considered a niche activity, said Jörg Hansen, the curator of the exhibition.
Despite all this, Mr. Simkin, who is on the short side (5-8 ½, he says) and boyishly slight of build, has often been considered a niche dancer, a nimble star without the gravitas of a major performer.
Her enterprise might be considered a niche business, except that it is aimed at a growing segment of the population: the obese, who according to the Centers for Disease Control and Prevention, number about one in every three adults.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com