I mean, liberals get accused more than conservatives of being focussed on identity politics, but there's nothing that screams identity politics more than calling somebody anti-American.
Ukip's Ayling had accused the Conservatives of being "Brexit backsliders" and Labour's candidate of having wanted to stay in the EU.
We can't accuse the Conservatives of being secretive about their plans for the welfare state, or their feelings about the people who rely on it.
Vince Cable accused the Conservatives of being "in a bit of a panic because of UKIP", as he responded to Home Office proposals leaked last week.
Lib Dem president Tim Farron accused the Conservatives of being "borderline immoral" for trying to "balance the books on the back of the poor".
And the socially conservative are sick of being derided as Neanderthals.
"They err on the side of being conservative," he added.
Goals are just that, but no one can accuse Rosedale of being conservative in his.
Prescott has a proud history of being conservative.
One more risk is the risk of being too conservative.
