As early as 1997, the company approved new, less conservative, guidelines for booking reserves.
These estimates are based on conservative estimates of bookings growth.
Meanwhile, across the conservative nation, the market for car-booking apps such as Uber, Easy Taxi, and others is booming, the Wall Street Journal reported earlier this month.
Now that apparently ludicrous contest has culminated in a backbench rebel becoming Labour leader, the Conservatives must be popping the champagne corks and booking more holidays from which they can relax and read endless headlines about Labour mayhem.
At Merrill Lynch, Stephen McClellan said his estimate of $2.30 a share this year now appeared conservative given the results, and he said the amount of new bookings exceeded even bullish estimates.
Dennis Leibowitz, who heads Act II Partners, a media hedge fund, said there seemed to be inconsistency between Viacom's conservative guidance for next year and its ebullient comments about the strength of bookings for future advertising.
Rick Santorum, running as a family-values social conservative, put his campaign's money into the Hollywood machine he so often denounces, booking time on NBC during the Golden Globes and "30 Rock".
Mr. Hannity, a conservative who has spoken of his admiration for Mr. Giuliani, makes his own decisions about bookings, a spokeswoman said.
