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Initially, this volume reads less like a book than a good book proposal, authoritative but self-conscious, switching restlessly between past and present, scene-setting and summary, energetic promotion of the topic at hand and world-weary commentary on rival Detroit portraits.
For Grinspoon, the fact that we have become so numerous, moved so many species from continent to continent, changed the chemical composition of the soil and rerouted the planet's water does not call for a retreat, but rather for a conscious switch from inept global blundering to coordinated, rational management.
But as performers and producers, that was a conscious switch that we made.
The results of this first experiment are illustrated in Figure 2. Continuous viewing of the rotating walker led to significant levels of conscious perceptual switching in most observers tested, sometimes several hundred reversals occurring over the 600 s trials (Figure 2A).
Today I have to make a conscious decision about switching from HDMI 2 to 3 to get into the Apple TV world.
After all, demand for beef had been falling since 1980 as health-conscious Americans switched to poultry and fish.
More important, Japanese manufacturers tend to outsell their American rivals in economic slowdowns as cost-conscious consumers switch to cars they believe are more affordable.
The Bold Prediction Cost-conscious consumers switch in droves to voice-over-Internet Protocol phone services.
Like many other fast-food chains, McDonald's has recently made a whole host of menu changes designed to boost its reputation among ingredient-conscious diners, including switching to cage-free eggs (a decade-long process) and swapping the corn syrup in its buns for sugar (which isn't any better for your body).
This year's Earth Day is centred around a scheme called "one billion acts of green", which encourages individuals to make simple environmentally conscious pledges, such as switching off lightbulbs or reducing car journeys.
The regional decline indicates that soft-beverage consumption is not immune to consumers' wariness over discretionary spending as the economy slowly begins to rebound and that health-conscious Americans may be switching to healthier teas and juices in lieu of calorie-heavy sodas.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com