But no one in Mali's style-conscious capital has ever expected him to wear one.
More foreign retailers are entering Britain, attracted by a relatively cheap workforce, a strong economy and a fashion-conscious capital city.
Sure there are already many options for those seeking taxi service within Paris, but Uber, with its appeal to the tech-savvy and fashionable, has a good chance of gaining a foothold in the class-conscious international capital.
Even as a late-stage company, Airbnb has to be increasingly conscious of the capital it takes on.
Although the air raid raised tension along the Lebanese-Israeli border on Monday, the emphasis in various Arab capitals, conscious of the military might mustered by Israel and the United States in this region, was on the diplomacy.
Toyota was conscious about building social capital for the Prius from the very beginning, Nickerson said, but the recalls damaged the brand's reputation considerably.
The cruise liner was the setting for the first "movement" of Jean-Luc Godard's ambitious, infuriating 2010 picture, serving as a self-conscious metaphor for western capital ploughing through choppy waters.
THE multilingual, fashion-conscious residents of Beirut, Lebanon's capital, fancy their city to be cosmopolitan.
This actor's decision to invest political capital may have involved a conscious or sub-conscious calculation comparing potential benefits (i.e. recognition and visibility amongst colleagues) with potential risks (i.e. sanctions by managers).
Future governments will let it wither away, conscious that too much time and capital was expended on a tiny number of schools.
