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Brands with positive connotations would be expected to speed up the recognition of positive words.
Although we cannot exclude that some hypothetical names may evoke unintended connotations in some participants, we suggest that such connotations would be much stronger in the case of real names.
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"It would be interesting to know if the Spanish government leaked the letter, because the connotation would be different," he said.
Another woman felt that exposure of her breast to strangers would bring her criticism, and some women might refuse to attend the BSE training because they thought the BSE procedure, perceived as having a sexual connotation, would be too uncomfortable for them.
The superhero genre – the reigning blockbuster model, and one into which Skull Island could easily be categorised – has long had fascist connotations, but it would be wrong to believe that authoritarian sentiments are unavoidable in these movies.
At each point, she repeated that B.G.I. would never engage in eugenics—a term I had not introduced, but one so freighted with unpleasant connotations that it would be hard to imagine any company embracing it.
THE OPEN MINDERS Some people aren't willing to say, "I think an invisible planet will suddenly collide with the Earth and all life will end," or "The time 11 11 has complex, ominous connotations," because that would be totally insane.
The editorial, co-written with NIDA's Volkow and another colleague, concluded, "It is clear that any harm that might occur because of the pejorative connotation of addiction would be completely outweighed by the tremendous harm that is now being done to patients who have needed medication withheld because their doctors believe they are addicted simply because they are dependent".
The book's American publisher, A.A. Levine Books, felt that the medieval alchemical connotations of the "Philosopher's Stone" would be lost on an American audience, and that the alliteration of sorcerer and stone was more pleasing anyway.
"He obviously was trying to capitalize on what he knew would be a negative connotation that would work, and sadly for women, those kinds of labels do work in [politics]," Davis said.
Brick Lane has lots of relevant connotations, whereas Seven Seas and Thirteen Rivers would be more appropriate for a book about the subcontinent.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com