Sentence examples for connection with consumer from inspiring English sources
As part of the agreement, Abbott said that it would pay $800 million to resolve civil cases brought by federal and state authorities, $700 million in criminal penalties and $100 million to states in connection with consumer protection matters.
Net income was $7.83 billion, or $1.41 a share, an amount that included after-tax charges for investment impairments of 53 cents, estimated expenses in connection with consumer class-action lawsuits recorded in the December 2001 quarter of 8 cents, and a one-time gain on the sale of Expedia, recorded in the March 2002 quarter, of 15 cents.
Launched with the social media tag #LoveMrsClaus, it also set out to reinforce the retailer's emotional connection with consumers.
Research determined that there was "a prime opportunity," Mr. Christensen says, "to strengthen the connection with consumers around the idea of Premium saltines and soup".
Whether Bounty or Plenty, the name fails to make much of an emotional connection with consumers, so they certainly won't give a hoot.
Many marketing experts contend that "branding" is not really a logical process -- that the most successful brands make an emotional connection with consumers.
"We have stumbled in the marketplace, weakened our connection with consumers and disappointed investors," Mr. Conant told food-and-beverage industry analysts in New York.
Mobile phones are becoming indispensable tools for modern living, and as their popularity grows, so too does their appeal for advertisers seeking a direct connection with consumers.
"Making an emotional connection with consumers is especially important now," said Steven Blamer, president and chief executive at the New York office of Grey Worldwide, part of the Grey Global Group.
The research also indicated that separate visual symbols used as logos tend to be more effective than brand names at creating a sense of emotional connection with consumers.
