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As Vicki says, connection leads to cooperation.
That's why it's called networking – just like a net, every connection leads off in two or more directions.
Social connection leads to lower rates of anxiety and depression (subscription required), strengthens our immune system, and can even lengthen our life.
This will have to be done through a large array of connection leads, so that each carries only a small part of the total current.
Worse, it starts a vicious, time-sucking cycle in which that initial direct connection leads to your presence on follow-up calls and your responding to minor customer issues that should be handled by the rep.
Researchers at Georgia Tech have found that this emotional connection leads people to feel empathy for the product, making them much more accepting of mechanical flaws that would otherwise be seen as a nuisance.
Similar(42)
One former Oracle connection led to another.
That connection led to an upcoming internship at the Michigan state legislature.
Realizing the nature of this brain-vagina connection led me, as a feminist, to have the next obvious insight.
That connection led to jobs posing for the Pre-Raphaelite circle and even for Queen Victoria's daughter Louise.
The connection led to frequent charges during the campaign that Mr. Bourassa was a candidate of big busi ness.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com