Scott Koehler and Debbie Korono were named to head a new unit of Tribal DDB Worldwide, New York, named Tribal Connections: Customer Relationship Management Solutions.
If you're in a cafe, you can ask the waiters if there is an available local Wi-Fi connection for customers to connect to.
If the narrative is absent, he said, "you're not going to create an emotional connection with customers".
According to Anne M. Mulcahy, Xerox's chief, that little piece of art represents the connection to customers, partners, industry and innovation.
These sustainable business models will need a deeper, richer connection with customers and this will only come from a local, personal connection with them and their lives.
Vermont Teddy Bear is a small company whose impressive turnaround shows the power of creating a connection with customers rather than competing on price.
"The name RedPlum creates a strong visual and emotional connection for customers, one that's about celebrating the little pleasures in everyday life," Ms. Sullivan said.
Some of its newscasts have been carried by public TV and radio stations in the United States for decades, but the broadcaster, like others in the television industry, wants a more direct connection to customers.
Borders, meanwhile, owned just over ten per cent of the Kobo e-reader, and gave the device prominent placement in its stores, but never managed to make a clear connection in customers' minds.
She said that adding the campaign to the mix offers "a chance to forge a stronger emotional connection with customers and break away from a pack of competitors" that includes Pottery Barn, Restoration Hardware and West Elm.
