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Although the show is titled "Circuit," partly because it takes place at a venue called "The Power Station" and the show is also billed as "connecting clothes with a purpose," each designer developed his/her own separate theme.
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Project Jacquard basically suggests as much on its website: "Connected clothes offer new possibilities for interacting with services, devices, and environments," they note.
And she can connect her clothes to life, by giving them honest sex appeal or the intimacy and Englishness of a boiled knit or a coat madly blazing with coats of arms.
Rousteing is interested in connecting — connecting his clothes to the eagerly observed universe of the hyper-famous, which has catapulted Balmain to worldwide fame.
Monetising unworn clothes by building an online marketplace for women to buy and sell clothes locally, connecting them with other women in their area.
A gifted designer like Miuccia Prada can generate an emotional response to her clothes by connecting them to available ideas in culture, but she's not really dealing in new design ideas.
The reason I say that is because her clothes connect with people on an emotional level.
Other traditional watch manufacturers – Mont Blanc, Swatch and a few others – have already created connected watches, and clothes and accessories company Fossil also recently released the Q Founder, a $300 Android Wear watch.
As if aware that Chanel's privileged clients can lend a musty scent of rosewater to couture, Mr. Lagerfeld seems determined to make the clothes connect with the pace of modern life.
In addition, the platform includes a mobile application that connects your smart clothes to the cloud.
Similarly, Chrome is being built for a future where the ambient, omnipresent wireless Internet connects everything from clothes to computers to cars (which explains how their self-driving cars fits into their strategy) and it doesn't much matter what OS any given device is running.
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